Tenuta del Principe

History, tradition, land: these and many others could be the principles that inspire the birth and development of a brand, and go on to determine the main stylistic features.  Tenuta del Principe is a project that starts from this assumption to make a significant step forward, to go further, setting as a target the attainment of excellence.

Through the development of a network of an ever more structured and efficient collaboration, the team of oenologists who conceived the Tenuta del Principe project has in fact pursued the possibility of monitoring in full the production process of their own products, guaranteeing for each of them the ultimate in quality and refinement at every stage.

The creative process therefore follows a path in some ways contrary to the one usually put in place, starting with the designation of the ordained end result: a great wine, lofty, elegant, a perfect interpreter of its own name, but above all an eminent representative of the best Italian wine tradition.

The first step towards this ambitious goal is obviously the choice of the main protagonist of the work, the grape, searching for the perfect selection, depending on the year, within specific plots identified with the help of specialized agronomists. The harvest and the first, delicate winemaking operations are carefully monitored, and on the basis of these, the times and the modalities of the subsequent refining phases are defined.

Finally the work is completed with a study of the product image, also inspired by the general principle of excellence, but not only in style, since the choice of packaging materials is also the result of an important work of comparison and research, designed to give the most perfect refinement to every detail.

Born in Romagna, this project focused primarily on the two best excellencies of their own land: the Albana – first Italian white D.O.C.G. – and the Sangiovese, presented in its most prestigious version, Romagna D.O.C. Superiore Riserva.

To that they went on to add what is perhaps the most famous (as well as most celebrated) Italian wine, the Barolo, followed recently by another pillar of Italian winemaking, the Tuscan Sangiovese. One more interpretation of the regional vinicultural tradition completes the product line. Under the name Rosso Rubicone I.G.T. it offers the taster an elegant sensory experience celebrating a felicitous marriage of native and international vines.

Thanks to the success of its first products, Tenuta del Principe is now a solid evolving project that aims to expand its selection to give shape to the original idea of representing more and more exhaustively the Italian oenological heritage.

And that thou less may wonder at my word,
Behold the sun's heat, which becometh wine,
Joined to the juice that from the vine distils.
(Dante Alighieri, Purgatorio, Canto XXV)


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